Look!
Needless to say, all PLAKATIV advertising spaces are in a place that is positively buzzing: in heavily frequented city centre areas. We offer an extensive network of flexible and fixed locations in countries including Germany, Austria, Spain, Poland, Estonia, Lithuania, Latvia, the Netherlands, Russia, Turkey, and other countries in Europe. To ensure that each and every marketing strategy is optimally supported, we also conduct individual research for our customers.
Either way, the super-size poster medium always allows highly flexible use in unusual locations. This, in actual fact, means widespread attention and little loss due to non-selective advertising, while at the same time ensuring a wide coverage.
No coincidence. It’s all calculated!
We will provide you with detailed documentation on the location of each placement.
This includes:
- an evaluation of the estimated daily contact chances: calculated using OSCAR (Outdoor Site Classification and Audience Research), an international evaluation system for poster locations, which has been adapted for super-size posters and will be specified for each location as a WDCC value (weighted daily contact chances).
Where different advertising spaces are taken into consideration, the location documentation will help make a realistic comparison. It will enable you to select the right place for your purpose.
Our media tool on the Internet is an important and practical planning aid for the preparation of your advertising schedule. Naturally, we will also support you personally in both word and deed. Once the media planning is completed, we will implement your super-size poster campaign throughout Europe, within Germany, according to Nielsen areas, regionally and locally.
The PLAKATIV criteria for selection of an advertising space:
- Visibility
- Installation angle
- Viewing distance
- Advertising surroundings
- Contact period / length of stay
- Usage situation
- Frequency / volume of traffic / possible daily contacts
- Number of roads leading toward or past the location
- Lighting possibility
- Maximum possible super-size poster format